J. Cole finally got around to dropping the official video for “Middle Child.”
The North Carolina rapper first teased its delivery on Friday via Twitter, per new age Hip-Hop protocol.
Middle Child video tomorrow @ 12pm eastern. I’ll be in the chat @ 11am.
https://t.co/0WcuEZ7Lkx pic.twitter.com/L4XCzz2FTQ
— J. Cole (@JColeNC) February 25, 2019
Plenty of meme0-ready material here as Cole is seen spittin’ in front of an award show crowd, while riding in a supermarket cart and in a muddy SUV, amongst other looks. The darkly-hued visual was directed by Mez, watch below.
Still no word on when exactly that new album will drop, though. Watch the video for “Middle Child” below.
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