Tag Archives: unsigned hype

Wale Launches ‘Wow… That’s Crazy’ Tour to a Sold-Out Crowd in Brooklyn, Celebrating BGM on The AKAs Founders Day

There is something beautiful about Wale.

Sure, you can focus on his distinctly African face; it is bold, regal and projecting an image of God that is essentially bottled up in all that is presented by a young Nigerian king, embodied in the swag of his DMV roots. But that is not it. One possibly could focus on his locs, his gear, or his smile. Might not be wrong there either. But what makes Wale beautiful, causing you to stop and exclaim the title of the tour, is how uniquely affirmational to Black women the music curated for this concert is and how such a score is necessary for Hip-Hop to redeem the Black woman from the bowels of current-day rap music.

Thanks, friend.

The Wow… That’s Crazy tour launched on Jan. 15th, the 112th anniversary of Alpha Kappa Alpha Sorority, Inc. So what?

Well, since his tour was an ode to Black women, why not start on the day that epitomizes the origins of African-American women uniting in sisterhood to affirm themselves. Of course, his team did not have it at the front of mind when planning the series of concerts but… wow… that’s crazy when you think about the two events lining up side by side. Energetically it makes sense. Wale’s close alignment with the HBCU experience oozes in everything that he does– in every musical morsel of the concert.

The Brooklyn Steel venue was perfect. Sold out, in every inch of the place pulsated with women excited to hear him perform. Over 1,800 people cramped in resembled homecoming at one of his alma maters, Virginia State University or Bowie.

The deejay set the tone of the night.

DJ Money rocked a set appropriate for the County of Kings. Brooklyn was appropriate to be the first stop on the tour. It was filled with folk from all over… well kinda. Most of the people in the audience were women, women of color. With each spin, whether Pop Smoke or Biggie, you saw them shaking their hip and throwing back their heads in ecstatic approval. His best set was his old school R&B set when he mixed 80s, 90s, and early 2000s sing-a-longs, daring you to remember where you were when those joints came out.

It was just the right amount of foreplay over an hour to get the crowd ready for The Source‘s 2006 “Unsigned Hype “Alum to come and rip the stage.

While from the time he stepped on stage the crowd went bonkers, there was a level of freedom that Wale exercised when he dropped a song from his new album, Wow… That’s Crazy, entitled “Debbie.” First… Puff’s voice transcends over the assembly like the Voice of God and says, “Half the n*ggas in the world can’t dance…” and then the beat drops. When the chorus hit all the ladies sang each word to the top of their lungs, but more importantly they internalized the lyrics:

“Dance with me, yeah, it’s so hard to fall in love
I know you need, yeah, a man that can play his part
I need your body to follow
I ain’t gonna be the one that’ll break your heart
God made a goddess, grab my arm and know that I got you, yeah”

If you have never heard this jam, it is one that is simply infectious. Check out Malak Lunsford rocking to this song in this dance video moment:

Keeping with this dance vibe, he dropped his 2016 “My PYT” and performed a rendition so dope that even MJ would have taken note (we saw that moonwalk!).

Another oldie but goodie he included in the set was “That Way” which featured Jeremih and Rick Ross. While almost 10 years old, the song still hits and reminds you why you purchased your ticket to see one of the most underrated rappers in the culture. If that jam didn’t remind you, again the goo goo eyed attendees starring into the stage direction like he was singing directly to them might.

At this point, while we all know that we are at his concert, we realize that Wale is all of our boyfriends. He makes you feel like that. Quite honestly, the concert experience might translate differently to the bruhs in the audience, but there were at least 1500 women in there who expected to leave with a ring by the time he transitioned into “The Matrimony” his 2015 hit song with Usher.

The concert is an ode to women, Black women. Black women who normally will cut you for calling them the “B” word but feel the intended compliment when he performs “Illest B*tch” single, but elevated when he segues into “Black Girl Magic” off his new album.

Over and over “Wow… That’s Crazy” as a tour and album feels like church… feels like Oprah… feels like joy. Song after song… nope… experience after experience… the intentional love that he has for his people, for the content and context of the music and the veneration of Black women was there.

Fans took to social to give their remarks!

On the most sacred day of the AKAs… a day potentially trumped by a crazy president’s impeachment trial… a day when more evidence is coming out about the predator R. Kelly and how he brainwashed and exploited a whole bunch of little girls… a day when at least sevens songs dropped about gang members gangbanging chicks to get them in the set… a day when women are killed senselesslyWale saves the day- shifting our attention from the obvious hate the world haves for us to one where we can openly love ourselves and know that a real Black man loves us too… nothing crazy about that.

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SOURCE360 ‘All Star’ Brunch & Day Party: Honoring Unsigned Hype and Women in Hip-Hop

Our 6th annual SOURCE360 Festival is still two days away, yet we already know things will end on a good note as we cap off the weekend in Harlem for our ‘All Star’ Brunch & Day Party.

If ending your weekend on a rooftop with a few mimosas sounds like a good idea, make your way over to MIST Harlem this Sunday (August 18) starting at noon. We’ll be hosting a special ‘Hip-Hop and Women: Yesterday, Today and Tomorrow’ panel honoring the ladies of rap like Roxanne Shanté. Unsigned Hype is also back, live and in full effect with a showcase of talented rappers who entered our #SOURCE360UnsignedHype social media challenge! Food and drink specials will be available for as long as we’re in the building, so definitely come out and join us for the final day of festivities.

Reserve your tickets for the SOURCE360 ‘All Star’ Brunch & Day Party at MIST Harlem right now by clicking here. See you all in a few days!


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[PROFILE FROM THE MAGAZINE] Unsigned Hype Tsu Surf

Newark’s own Tsu Surf has all the makings to become a rap force, and can now count being in the exclusive Unsigned Hype fraternity as an accomplishment under his belt.

He has a lyrical heritage that affords him equity with some of the dopest emcees in the game. He also has peer cosigns that reads like a who’s who in the rap world, counting Nipsey Hussle and Chris Brown as celebs that have stamped him official. But what regrettably gives “The Wave” entry into a familiar club that boast in its membership, Tupac and 50 Cent, is him being shot 5 times. Out of trauma, he has emerged focused on using his musical prowess as a flame-spitter to be the superstar everyone believes he is. Songs like “My Mother’s House” has caught music lovers by storm. His new album Seven 25 is moving him towards that goal.  And just in time, the industry has been waiting on Surf get tidal wave over the competition.

READ MORE:The Rap Community Reacts to Tsu Surf Being Shot

This summer he plans to drop a mixtape with Mozzy and will be up to battle in the SMACK/URL event of the year, Summer Impact. At SI, this August 10th,  he partners with Tay Roc to form the mega duo “Guntitles” and will be battling Loaded Lux and Hollow Da Don (Loaded Hollows).

Check out his song “At My Mother’s House” and be on the look out for new book and single, House in Virginia sold exclusively on amazon.

Fans can also watch his legendary battle against Geechi Gotti on the SMACK/URL app as it dropped today.

A year ago today, July 25th, Tsu Surf was shot. Fortunately, he remains here to wreck shop.

 

 

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Exclusive: Lil Baby Represents Atlanta on the Cover of The Source’s Inaugural ‘The Future’ Issue

The Source has hit 30 years in our illustrious history. We are continuing the tradition of highlighting the torchbearers who have made Hip-Hop as great as it is today while connecting with the rising talent that is vital to the longevity of our culture. Since our inception, The Source has been the hub for both the icons and the future leaders, dedicating content to both sides from cover to cover. That mission is once again evident in our new issues.

This issue, #276, is the inaugural Future Issue. For those who have flipped the pages of The Source for years or took it as a personal duty as a Hip-Hop fan to do their Googles, a pillar of our historic run is the “Unsigned Hype” section. The Future Issue is an expansion of that section and pointing you toward who will be the ones that will own a permanent position on Billboard and Apple charts, check a bag with impactful business ventures and dictate the way the world consumes Hip-Hop for years.

To be selected for the Future Issue, your music is ringing off in the hottest clubs, blasting from cars and lighting up the airwaves. Opening a spectrum and covering multiple degrees of exposure, the Future Issue will break down artists into three areas: Advanced, Intermediate and Newly Signed.

Ushering in the Future Issue era are two cover stars: Atlanta’s Lil Baby and New York City rising star A Boogie wit da Hoodie.

In case you didn’t know, there aren’t many stars with a brighter future than Lil Baby.

Examine the hits and projects that Lil Baby dropped and it is hard to imagine that he could be considered a rookie. It’s even crazier to think that the Atlanta native has really just started to rap. With a successful stretch of mixtapes, a debut album that rocked the game and an occasional running mate in Gunna, Baby’s star is bright as any young artist in the game. Add in his business acumen, leading to a new label and rubbing elbows with executives and we have the evidence of a rising powerhouse.

The Future Issue will also expand on the Unsigned Hype section, crafting it to exist int he 2019 landscape of Hip-Hop. In a Hip-Hop hub like NYC, Atlanta or Los Angeles, you are hard pressed to find an artist who is rising and not affiliated with an organization, many of them are imprints of their own. The empowerment of the Hip-Hop culture is on a grander stage than the days of hoping one would be picked up by the suits at one of three powerhouses. With that said, we are able to identify a squad of spitters who are ready to take over your wireless headphones, 10 of them, who are primed to be your favorite stars.

With all of that said, welcome to the Future Issue, examine each page and person, then see who will be next. The inaugural issue is ushered in by Lil Baby and a crop of new talent to change everything and make the culture even bolder.

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