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Tim Cook Believes Apple’s TV Streaming Service Will Expedite The Fall of Cable Bundles

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Tim Cook Extremely Optimistic About Apple's TV Streaming Service

Source: Stephanie Keith / Getty

iPhone sales are slumping, but Tim Cook is still optimistic thanks to Apple’s forthcoming TV streaming service. During a first-quarter earnings conference call, the CEO spoke on how he feels it will assist in more people cutting the cord and speed up the downfall of cable bundles.

While he didn’t disclose many details on it, all indications point to the streaming service arriving sometime this year. Cook feels the breakdown of the cable bundle will happen very rapidly this year thanks to Apple TV, AirPlay 2 expansion on third-party TV brands like Samsung, Vizio, LG, and Sony, by providing subscriptions to third-party services and its strong lineup of original programming.

Tim Cook during the conference call Per 9To5Mac:

“We see huge changes in customer behavior taking place now and we think that it will accelerate as the year goes by with the breakdown of the cable bundle. I think that it’ll likely take place at a much faster pace this year.”

“We’re going to participate in that in a variety of ways. One of those is through Apple TV, you’re well familiar with that product. The second way is AirPlay 2, which we have support on a number of third-party TVs. We’re excited about that, it makes the experience in the living room even better. We think that people are really going to like that.”

“Another way, of course, is all the third-party video subscriptions that are on the store. We’re participating in this today, and I would guess that it’s going to accelerate into the future as the bundle breaks down and people begin to buy, likely multiple, services in place of their current cable bundle.”

“Finally, original content. We will participate in the original content world. We have signed a multi-year partnership with Oprah, but today I’m not really ready to extend that conversation beyond that point. We’ve hired some great people that we have a super amount of confidence in, and we’ll have something to say more on that later.”

We are looking forward to seeing what Steve and the folks at Apple have up their sleeves when Apple TVs streaming service is finally unveiled. Will you be cutting the cord for Apple’s streaming service? Let us know in the comment section below.

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Photo: Stephanie Keith / Getty

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Apple Cans Dr. Dre Original Scripted TV Series ‘Vital Signs’ Before It Airs

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Dr. Dre attends the European premiere of The Defiant Ones

Source: Supplied by WENN.com / WENN

Near the top of the year, Apple announced it was hopping into the wide-open streaming market and introduced a list of original programming. Among them was a series from Dr. Dre and Jimmy Iovine titled Vital Signs, but Apple’s boss Tim Cook has decided not to go forward with the show for a variety of reasons.

According to a report from the Wall Street Journal, Cook was put off by several scenes of violence, drug use, and sex scenes, including orgies, and despite Dre’s efforts to tone down the content, it wasn’t good enough.

Deadline adds in its reporting:

Cook personally decided against moving forward on it, opting to lead Apple’s proposed content services in a direction different from its competition and toward less-edgy content. The WSJ said the decision was made because Apple was afraid to jeopardize its consumer products sales, an issue not faced by streamers like Netflix and Amazon.

The WSJ also reported that a show featuring Resse Witherspoon and Jennifer Aniston was also toned down. Apple also backed off from a Whitney Cummings show about the #MeToo movement (“too sensitive a topic”) and asked director M. Night Shyamalan to remove crucifixes from characters’ homes in his psychological thriller because of fears of alienating religious viewers.

It appears that Apple is doing a massive internal creative overhaul after it was slated to debate the service later this year. It has now been moved to debut around March 2019.

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Photo: WENN

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