Even though he did not come home with a Grammy Award 2019 is still looking bright for Pusha-T. Pusha A Ton has re-signed with adidas for a new deal.
As spotted on Nice Kicks, the Virginia native has extended his partnership with the athletic apparel giant. According to early speculation the new agreement is a multi-year contract that will allow the “If You Know You Know” rapper to not only release additional sneakers but also have more of a say regarding the development of the product.
He took to his Instagram to confirm the score. ‘They say all’s fair in love and war, you say I moved the line just to score…HEADSHOT to keep Adidas pure’ – Self (unreleased) 
” he posted.
Originally linking with adidas in 2013 for a shoe donation initiative he has since gone on to drop several signature kicks including the EQT Guidance ’93, EQT Running Guidance ’93 “Black Market”, EQT “Grayscale” and EQT Support Ultra PK “Bodega Babies”.
Source: ADIDAS / ADIDAS
The deal is rumored to be worth several million dollars but details have not been disclosed.
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Photo: WENN.com
Source: Nike / NIke
Yes you read that correctly. The sneaker giant is changing their strategy for 2019 and beyond.
As per Business Insider South Africa Nike plans to manufacture and market footwear at lower price points moving forward. The new game plan was announced by CEO Mark Parker over a recent earnings call last week. “As we broaden platforms across categories, we’re also broadening them across price points to bring them to more people,” he explained. “We see greater opportunities for moderately priced footwear from Nike right now.”
Parker did not detail what the new pricing structure but the executive did reveal that they will plan to release economical versions of their signature models including the React and Air Max. Additionally Nike will have tailored marketing plans to improve the “storytelling” behind these low-ticket sneakers.
Another announcement made on the call is that the sportswear brand will be making yoga apparel for men. The launch is an attempt at cashing in the menswear category that is dominated by Lululemon which is estimated to gross over 1 billion dollars by 2020.
While the news is sure to be welcomed by the middle and lower class do not expect Nike to completely cease marketing pricey sneakers in limited quantities. The Oregon based company reported a 10% gain year over year when discussing their second quarter results which translates to more limited-edition releases and Jordan retro’s. But you knew that already.
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Photos: NIKE
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