Rockstar Energy has announced a new partnership with Lil Baby, which will be seen in the brand’s first-ever Super Bowl ad.
Rockstar prides itself on having a loyal consumer base and are looking to activate the brand in an exciting way while engaging the next generation of energy drinkers.
The reemergence of Rockstar will bring “the hustle mentality” to the forefront under the call to action of “Hustle on.”
In the future, you will see Rockstar beginning to incorporate music, gaming, and sports partnerships into their brand, firmly cementing their position as a digital brand. In addition, Rockstar will work with those who have the same hustler mentality as Lil Baby to assist in communicating their passions. You will see more culture-based content from Rockstar as the spring continues.
You can see a teaser of the Rockstar Energy “Spotlight Teaser” below and be sure to catch the entire ad when it hits on Super Bowl Sunday.
The post Lil Baby Appears in Teaser Trailer for RockStar Energy Super Bowl Campaign appeared first on The Source.
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