We all know the cannabis industry is growing by the minute and everyone is trying to get in the business. Retired Celtic Paul Pierce is getting in the game with a high-end vape pen, the Vesper. He announced the launch on Wednesday and remarked that “the Truth is Vesper.”

Can your vape do this? #VapeVesper#vape #vapenation #luxury #LuxuryLiving #vapefam #vapelyfe #luxuryvape #lifestyle #vapeon pic.twitter.com/UibxHp6Isz

— Vape Vesper (@VapeVesper) October 20, 2018

Selling for $59, the pen comes in gold, gunmetal and iridescent. The pen vaporizes cannabinoid (CBD) oils, which is not cannabis. CBD’s properties are not psychologically active.

Pierce uses CBD oils for chronic pain and anxiety and wishes to see more use of it in sports. “These type[s] of medication should be allowed in sports as an alternative to pain pills and other issues athletes deal with on a day to day basis,” Pierce tweeted.

Proud to announce the launch of my new company @vapevesper a great way for me to intake my cbd oils for chronic pain and anxiety these type of medications should b in allowed in sports as an alternative to pain pills and other issues athletes deal with on a day to day basis

— Paul Pierce (@paulpierce34) October 23, 2018

Pierce joins a growing group of current and former NBA voices who recommend cannabis in various forms for the chronic aches and pains brought on from a physically demanding career. In the past, the aches and pains were often treated with opioids, which are extremely addictive. Cannabis products offer a less-addictive alternative. As more and more states legalize both medical and recreational marijuana, the demand for related products will continue to grow.

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