Lobos 1707 | Its Hip Hop

Today, Lobos 1707 Tequila & Mezcal, the ultra-premium agave spirit brand, announced the launch of a new digital campaign featuring investor and NBA legend LeBron James, alongside actress and singer Victoria Justice. The campaign places LeBron in an espionage thriller that transports viewers into a world of danger, deception, and a touch of levity, with Lobos 1707 Tequila at the heart of the action.

Following a captivating teaser that set the stage for the hero ad titled “Agent 1707,” LeBron finds himself locked in a high-stakes poker game with his arch-nemesis, played by Justice. Tensions escalate as they engage in a showdown, where every glance and gesture have ramifications for Lobos’ protagonist.

“We approached this campaign with the intention of creating something entertaining, but also culturally relevant. We wanted the video to reflect the sophistication and premium quality of our brand, but without taking ourselves too seriously,” said Diego Osorio, Founder and Chief Creative Officer of Lobos 1707 Tequila & Mezcal. “Working with LeBron James and Victoria Justice was incredible, and I loved how they truly embodied their characters. We’re excited for our consumers to see this side to Lobos 1707 with the launch of ‘Agent 1707’.” Osorio also makes a cameo appearance in the video as the casino bartender.

LeBron portrays an international man of mystery with impeccable taste – he knows his liquor and only drinks the finest. During the spot, he effortlessly sips on a cocktail made with Lobos 1707 Reposado, Elote Liqueur, and garnished with a slice of lime. The campaign reflects the brand’s commitment to quality and luxury, showcasing the elegant bottle design and the tequila’s smooth, refined taste.

Sourced from 100% Blue Weber Agave, Lobos 1707 Tequila is finished in sherry wine casks with zero additives, coloring, or dyes. Influenced by both old and new world techniques, Lobos 1707 is harvested, distilled, and bottled in Jalisco, Mexico. The new campaign, which will run on social media as well as Hulu and Peacock, presents Lobos 1707 Tequila in a thrilling new light and embodies the brand’s dedication to crafting exceptional spirits.

For more information, visit www.lobos1707.com and follow the brand on Instagram @lobos1707.

The post Lobos 1707 Tequila & Mezcal Launches Thrilling New Digital Campaign Starring LeBron James and Victoria Justice first appeared on The Source.

The post Lobos 1707 Tequila & Mezcal Launches Thrilling New Digital Campaign Starring LeBron James and Victoria Justice appeared first on The Source.

Click Here to Discuss in the Forums

Spread the love

A new independent spirits brand, Lobos 1707 Tequila & Mezcal has launched in the United States and Mexico, backed by NBA superstar LeBron James.

Lobos 1707, named after the Spanish word for “wolves” and dedicated to celebrating the strength of the pack, is led by Founder and Chief Creative Officer Diego Osorio and Chief Executive Officer Dia Simms.

The premium spirit is inspired by a centuries-old distillation process and creates a new unique product, which will be available in Joven, Reposado, Extra Añejo, and Mezcal Artesanal.

A brand named after wolves, of course, needs a Wolfpack, the trio of James, Simms, and Osorio includes Maverick Carter who invested alongside the Lakers star due to the quality of the product, core company values, and the opportunity to build a strong consumer brand with diverse leadership.

“Creating and designing Lobos 1707 is about love, legacy and authenticity,” says Osorio. “I see Lobos 1707 as another way of storytelling. The story begins and ends with our love for the spirit, from the aging process to holding the bottle and sharing the first sip. It’s a story that celebrates our pack and our extended family who has been with us throughout our journey. Above all, Lobos 1707 represents unity.”

“I knew the first time I tasted Lobos 1707 Tequila that it was special. When I learned more about the brand story and leadership team, I knew I wanted to be a part of it,” says James. “Lobos 1707 is about celebrating the strength of the group and bringing people together. It’s about shared passion and values. I love sipping tequila with my friends, and we want a brand that speaks to us.”

James and Carter are part of Main Street Advisors Investment Group, which co-led the investment of Lobos 1707 with Mezorio Spirits. Anthony Davis and Draymond Green are also investors through MSA along with Klutch Sports Group CEO and Founder, Rich Paul. Torch Capital rounds out the investment team.

Lobos 1707 Tequila and Mezcal are currently available at select retailers and restaurants throughout New York City, Florida and California and online at https://www.reservebar.com/collections/lobos-1707

The post LeBron James Backed Lobos 1707 Tequila and Mezcal Launches In U.S. And Mexico appeared first on The Source.

Click Here to Discuss in the Forums

Spread the love

Its Hip Hop

Tag Archives: Lobos 1707

Your Top Spot For Everything Hip Hop