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Lenny Santiago Partners with PUMA’s “FOR ALL TIME” Series

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Lenny Santiago, one of Hip-Hop’s favorite photographers, has teamed up with global retailer PUMA for its ongoing “FOR ALL TIME” program in July.

The FOR ALL TIME platform from PUMA emphasizes the iconic footwear brand’s rich history and influence. Lenny is the campaign’s Visual of Still Photography, furthering his reputation as a tastemaker and accomplished photographer. Lenny has been a significant effect on the culture for many years thanks to his work as SVP of Roc Nation and his passion endeavor, photography. He is in charge of hiring, overseeing, and photographing some of the biggest hip-hop acts.

Lenny is a member of “The Collective” at PUMA, a collection of legendary cultural figures that have influenced the shoe industry over the past 50 years. Lenny has chosen Jocko Graves and Melvin Williams as the following creatives to be featured as part of the platform; they will each get a $10K grant from PUMA as part of the passing of the torch. Jocko Graves is a multi-talented artist who has received recognition from publications like GQ, Vogue, Forbes, Def Jam, Complex, and Milk Studios for his custom portraiture and portrayal of contemporary New York City nightlife.

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Adrienne Bailon-Houghton Confirms Fabolous ‘You Be Killin Em’ Beat Was Made for Her

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Fabolous appeared on a recent episode of Drink Champs and briefly name dropped Adrienne Bailon-Houghton because apparently, she had first dibs on his hit single, “You Be Killin Em.”

The singer and actress set the record straight on The Real and confirmed that she did originally have the song when she was dating Lenny S. “To set the story straight, the song, the track was absolutely made for me. Back when I was signed to Def Jam…I was dating Lenny and we actually got studio time with Ryan Leslie who is an incredible producer, and I was telling Ryan, ‘This is the kinda music that I want.’ Crazy enough, my album that never came out was titled Unapologetic, which later was [the title of] Rihanna’s.”

“I really wanted something that felt hard and had this vibe, I was being very outspoken on the album,” Adrienne continued. “And I was like, ‘I want something that feels [she mimics a beat].’” She stated that Ryan specifically made the beat for her and then they began searching for writers, but they may have taken too long because Lenny told them that he was going to give it to Fab. “It ended up being the smash song ‘You Be Killin Em.’”

Check out the clip below:

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Lenny S. Says JAY-Z Took the “Ether” Loss in Stride

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One of the greatest debates in Hip-Hop history is who won the JAY-Z and Nas beef. Many will point to “Ether” and state that gave Esco the victory, and perhaps Hov will agree?

On the 18th anniversary of Jay’s The Blueprint album, Def Jam published an oral history of the album and its impact and pulled in Lenny S for insight. During his section, Kodak Lens detailed not only how he felt about the moment happening while knowing Jay was the best, but also that Hov was accepting of the percieved L.

“The Blueprint showed me how selfless Jay was. This was the time when ‘Takeover’ was out and ‘Ether’ and everything. The energy was kind of crazy,” Lenny S. said. “I was so mad, I wanted to cry… I was angry. I knew Jay is the best, Jay’s the best rapper, he’s the best businessman, he’s the best entrepreneur. In my heart, I felt he was the best.”

After hitting both Hov and Kareem “Biggs” Burke on a two-way pager to express his feelings, Jay reached out to Lenny via phone.

“Jay’s on the phone with me, convincing me that this has to happen in life. We have to go through ups and downs… He just spent 15 minutes convincing me why this was necessary and that it’s alright. This man just took a loss. A public loss to a rival rapper. And he’s convincing me… of like why I need to be OK with this and let it go and not take it to heart… Jay took the time when he could have been selfish, or pissed off, and took the time to school me. And that’s from The Blueprint.”

The Blueprint would go on to be one of the best Hip-Hop albums in history, Jay’s “Loss” would be in the history books but followed by man career wins including eventual peace and friendship with Nas.

You can check out the oral history piece here.

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A3C Announces 2019 Speaker Lineup, To Feature T.I., Dapper Dan, Lenny S & More

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2019 A3C Conference Speakers Announcement

Source: A3C / A3C Press

The annual gathering of artists, creatives and entrepreneurs that is A3C announced today (July 9) the list of prominent speakers attendees can look forward to hearing from at this year’s conference.

The A3C Conference, which centers around music, tech, film, social justice, and culture, revealed that a bevy of today’s most innovative and influential people in their respective fields. When the 15th annual festival and conference kicks off at the Atlanta Convention Center and Hotel Indigo, October 12th these speakers will be there:

Bozoma Saint John (Endeavor), T.I. (Rapper/Activist), Gary Vaynerchuk (VaynerMedia), Lenny S (Roc Nation), Mike Will Made It, Will Packer (Film Producer), Dapper Dan (Fashion Designer), Charlamagne Tha God, Kevin Liles (300 Ent.), Just Blaze, Fadia Kader (Instagram), Baron Davis, Paul Judge (Techsquare Labs & Pindrop), Kei Henderson (Sincethe80s), No Vacancy Inn (Creative Agency) and Rob Markman (Genius).

Partner of A3C & Co-Founder of The Gathering Spot Ryan Wilson on the conference:

“We want to create the most influential and anticipated annual conference and festival in Atlanta. We’re bringing our unique experiences to create a fresh, exciting and culturally appealing offering to our great city and its visitors.”

Dr. Paul, Partner or A3C & technology entrepreneur and investor, added:

“Atlanta’s influence is felt everywhere. We have an authentic, powerful convergence of culture, music, technology & entrepreneurship. A3C is the event that will bring these diverse communities together for inspiration and innovation. We invite the world to come experience the magic of Atlanta and see what’s next.”

Mike Walbert, Managing Director of A3C on the importance of the conference:

“We’re putting the conference front and center this year. We believe Atlanta is the perfect city to host this event, and A3C will be the event where leading voices in music, tech, and culture convene from across the world. No other conference brings together this unique collection of entrepreneurs and creatives. The 15th annual A3C is the beginning of a new era, and I’m excited to witness everything this year.”

A3C runs from October 10-12, for more information, you can head here and for more information on the conference itself click here.

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Photo: A3C/ A3C Press

Source: HipHopWired.com

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