Tag Archives: Inspire Change

NFL Reveals PSA on the Police Killing of Stephon Clark to Air on National Networks

stephon clark mural

The NFL has released a Public Service Announcement detailing the death of Stephon Clark, an unarmed 22-year-old man who was fatally shot and killed in his grandmother’s backyard in Sacramento, California by two officers from the Sacramento Police Department. The PSA will be aired on ESPN, NBC, and the NFL Network later this week.

The PSA is narrated Stephon’s mother, Se’Quette Clark, and is the latest effort from a joint initiative between Roc Nation and the NFL about the need to create positive change in our communities and end systemic racism. The PSA is a part of the Inspire Change initiative and is the first of The Responsibility Program to air on television.

“With sincerity and gratitude, I would like to thank Roc Nation and the NFL for choosing to honor the life of my son, Stephon Clark, who was unjustly stolen from us on March 18, 2018 by Sac PD officers Terrence Mercadal and Jared Robinet who are still employed and patrolling our streets,” Se’Quette Clark said. “As a mother, I can’t help the immense feeling of pride; knowing my son’s life will affect so many people for generations to come. Since my son was murdered, my family has been extremely dedicated to social justice reform through our footwork in this new Civil Rights Movement; my son, Stevante Clark emerging as a Civil Rights Leader in the movement; my mother, Sequita Thompson, and my membership in the Mothers of the Movement; our foundation IAMSAC (Stephon Alonzo Clark) and Stephon Clark Legacy; our weekly actionable, solutions platform titled Stephon Clark Sunday; and last but not least, the passing of The Stephon Clark Law (AB392) in California which holds police accountable for killing people when they did not pose a deadly threat and charging the officers in criminal court.”

The first PSA was released last November detailing Danroy “DJ” Henry, the former Pace University football player who was fatally shot by a police officer on Oct. 17, 2010, in Mount Pleasant, N.Y. Meek Mill and the Dreamchasers unveiled the second PSA of the program in December around Antwon Rose II, an unarmed 17-year-old and honor roll student who was fatally shot by an East Pittsburgh police officer on June 19, 2018.

“We want to continue to raise awareness for victims of systemic racism to ensure their stories are not forgotten,” said Anna Isaacson, NFL Senior Vice President of Social Responsibility. “As part of Inspire Change, we will use our platform to recognize these individuals throughout history and support organizations that foster positive relationships between law enforcement and their communities.”

This past January the NFL released another highlighting Botham Jean, an unarmed 26-year-old man who was fatally shot by an off-duty Dallas Police Department patrol officer on Sept. 6, 2018, as part of the #EveryonesChild campaign. It was followed by Team ROC that told the story of Hadiya Pendleton, an unarmed 15-year-old girl who was shot in and killed in a Chicago park while hanging with friends.

You can see the new PSA below.

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NFL and Roc Nation’s Inspire Change Initiative Announces First Release in “Songs of the Season”

The NFL and Roc Nation have announced the first musical artist and song for the “Songs of the Season” initiative that is driven by Inspire Change.

All proceeds from streams of the songs will go toward supporting organizations that are committed to the three priority focuses of Inspire change – education and economic empowerment, police and community relations and criminal justice reform.

The first song is “What Would A Champion Do?” by SASH, a rising independent Hip-Hop artist from New York.

“To see ‘What Would a Champion Do?’ being used at the highest level is incredible, especially as an independent artist,” SASH said in a statement. “This entire song was made by just me and my little brother—that’s as independent as it gets, and I think it’s important to see independent artists reach this sort of platform. I’ve been inspired by music all my life, and the reason I make music is to inspire others. Having the opportunity through Inspire Change to give back to the community with my music is a really special thing.”

The song will be one of many that will be integrated into league promotions during the season. Each song will debut within an NFL broadcast and his streaming immediately after.

You can hear SASH’s “What Would a Champion Do?” below.

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Rapsody, Vic Mensa, NFL Legends Lead Chicago Teen Mentoring Program

This past Wednesday (Sept. 4), Inspire Change advocate and Hip-Hop artist Rapsody, musician Vic Mensa, NFL legends, police officers from the 10th District and local Chicago community leaders led a mentoring program with participants of the BBF Family Services as a part of the Inspire Change initiative.

70 Chicago teenagers between the ages of 13 and 19 met with the artists, officers, safety Aeneas Williams, offensive tackle Orlando Pace, and defensive tackle John Randle to have a discussion, which shared life advice, provided details about their careers, while also providing tips about futures.

Additional mentors at the event included Cook County State Attorney Kim Foxx, the Mayor’s wife/the First Lady of Chicago Amy Eshleman, NFL Chief Operating Officer Maryann Turcke and Illinois House of Representatives deputy majority leader Jehan Gordon Booth.

BBF Family Services is a human services organization that impacts the Chicago community across six service areas: Community Engagement, Education, Employment Services, Family Services, Health Equity, and Youth Services.

Images from the event are available below.

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