diddy sean john | Its Hip Hop

Source: Bernard Smalls / @PhotosByBeanz

Diddy has his baby back. He has just won a bidding war for the rights to his Sean John clothing brand.

As spotted on Women’s Wear Daily the mega mogul has bought back the line that he made global back in the 1990’s. According to sources he shelled out a whopping $7.551 million dollars to win control of the brand. He detailed his enthusiasm in a formal press release. “I launched Sean John in 1998 with the goal of building a premium brand that shattered tradition and introduced Hip-Hop to high-fashion on a global scale,” Combs said. “Seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories, I’m ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John’s legacy.”

After being sold to Global Brands Group, a brand management group, Sean John started to show its’ age as Hip-Hop looked to other lines for the drip. Leadership at GBG would try to breathe new life into the line by enlisting the talents of several current talents including BIA, Derez DeShon, and BlocBoy JB but that wasn’t enough. In July GBG filed for bankruptcy hoping to sell off all their assets which also include Aquatalia, Ely & Walker and Tahari.

For five consecutive years, from 2000 to 2005, Sean John was nominated for its excellence in design. In 2004, Sean John was awarded the CFDA Men’s Designer of the Year award. At this time there is new set date for a new collection.

Photo: Bernard Smalls

Source: HipHopWired.com

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SEAN JOHN 2019 SPRING CAMPAIGN FEATURING DEREZ DE’SHON AND BLOCBOY JB

Source: KEVIN GOOLSBY WITH PERMISSION FROM SEAN JOHN / KEVIN GOOLSBY WITH PERMISSION FROM SEAN JOHN

Sean John continues its celebration of the 20th anniversary. Their Spring 2019 campaign features two of Hip-Hop’s rising stars.

As the brand rolls out their BASQUIAT X SEAN JOHN collection the fashion line has enlisted Derez De’Shon and Blocboy JB to star in the campaign. Styled by Atina Newsome and photographed Kevin Goolsby the spread features pieces from the BASQUIAT X SEAN JOHN collection and Revolution series.

According to the press release “the collection focuses on Basquiat’s pieces—Pez Dispenser, Melting Pot of Ice, and Dog, 1982—and makes a statement by expounding upon Sean John’s popularly known aesthetic. Sean John has always been at the forefront of social justice and the Revolution series draws people’s attention to the broader social issues that our youth are facing today”. Sean John President, Jeff Tweedy said, “We continue to celebrate 20 years of Sean John and the Spring campaign is a perfect example of the power and relevance of our brand.”

Originally launched in 1998 by Sean “Diddy” Combs, Sean John has grown into an international brand that now serves 18 different product categories. Since then the brand has won several awards include being named Best Menswear Designer of the Year by The Council of Fashion Designers of America in 2004, and twice receiving the FiFi Award for its fragrances (Unforgivable in 2007, I AM KING in 2009).

You can view more photos from the campaign in the gallery.

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Photo: Kevin Goolsby / Sean John

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Derez De’Shon & Blocboy JB Star In Sean John Spring 2019 Campaign [Photos]

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