Tag Archives: Baron Davis

Master P ‘In Negotiations’ To Acquire Reebok With Ex-NBA Guard Baron Davis For $2.4 Billion

Master P 'In Negotiations' To Acquire Reebok With Ex-NBA Guard Baron Davis For $2.4 Billion

Master P is in negotiations to be co-owner of Reebok alongside ex-NBA guard, Baron Davis, according to Forbes.

Investors have been calling for Adidas CEO to sell the company even after four years of attempting to revitalize the brand.

“I think Reebok is being undervalued. I left Nike as a 22 year old kid representing myself and made the jump to Reebok, which took a chance on me as a creative and as an athlete. I want the people I know athletes, influencers, designers, celebs to sit at the table with me,” said Davis.

Reebok actually started the blueprint of giving athletes and rappers shoe deals. JAY-Z dropped the S. Carter shoes under his 2003 deal with the German sportswear company and sales grew by 14% the following year.

“As we focus on turning Reebok into a lifestyle brand not just a basketball brand, our most important initiative will be to put money back into the community that built this company,” Master P said.

The mogul and former baller, who are both serial investors in media, technology, sports, music, and fashion, plan to turn the brand around and provide distributing opportunities to smaller shoe companies.

Reebok’s latest Hip Hop influences include Cardi B and Kendrick Lamar. If Master P and Baron Davis end up acquiring the company for $2.4 billion, it might give the OG sports brand a chance to keep a foothold with the top sportswear brands.

The post Master P ‘In Negotiations’ To Acquire Reebok With Ex-NBA Guard Baron Davis For $2.4 Billion appeared first on The Source.

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Young Bugatti Speaks on Signing to Baron Davis’ Label, Premieres “Alright” Video

Young Bugatti

Source: LA Unified / LA Unified

Young Bugatti is all-encompassing. He’s one of only a few known artists that can write, produce and engineer his own work without much assistance, if any.

It was one of the main characteristics that attracted former NBA All-Star—and current television star—Baron Davis [Fuse’s WTF Baron Davis] and led him to sign the then-18-year-old to his LA Unified imprint four years ago. Now the Los Angeles rapper is set to release his debut mixtape, Young Bugatti, this spring.

Around the time of his signing, the Long Beach, CA rapper was just trying to survive. His serendipitous meeting with Davis happened when Bugatti stopped in at his regular studio spot to re-up and play around with the boards. Davis, a self-proclaimed studio rat, popped in with his friends and was shocked at the level of artistry this young kid had within.

“He had made a record called ‘California’,” Davis tells Hip-Hop Wired. “And I just felt like this kid represented the new direction that LA rap was going in. It had an LA sound. It had elements of Nate Dogg but still had a newer sound, like Ty Dolla Sign but rapping.”

“For a kid to be that young and humble…” Davis continued. “All he wanted to do was make records. So he has a ton of music but I think it was just about finding the right time and opportunity. But he’s finally able to take himself to the next level and be established in LA.”

Even Bugatti, born Travon Futch, can admit that he’s matured since his signing. Now’s his time to shine after realizing that this was all he’s wanted since he was a kid. “Growing up and watching my dad have his studio in the garage and me being out there with him 24/7,” Bugatti tells Hip-Hop Wired. “Music just grew on me. So at 8 or 9, I would start going in the studio and messing with equipment. My dad is the reason I do music to this day.”

Young Bugatti - Alright Artwork

Source: LA Unified / LA Unified

In 2017, Bugatti dropped the high octane track “Thru Dem Bands,” and his online numbers shot up. He ended up with a million views on Facebook. But he always knew people would eventually start to pay attention. His newest track, the melodic “Alright” highlights Bugatti’s day-to-day efforts to “make it,” and he says it’s one of the most definitive records on his self-titled debut. The mixtape also boasts an appearance from Detroit darling Kash Doll on a flashy club track and although this first project isn’t out yet, Bugatti is already plotting on the release of the second, aptly titled, Sweetest Revenge.

“When certain people started seeing [the Facebook numbers], it opened their eyes,” he says. “But it seems fake because it’s like, y’all should’ve been on it before. Now that everything is happening, it’s like the sweetest revenge. Just watch.”

Davis believes that his signee is ready for all the success to come. “When he was younger,” says the former UCLA star. “I couldn’t afford to spend the time necessary, but he had a lot of growing to do and moving up and out on his own so I think he’s at that point. Now’s the right time.”

Check out Bugatti’s video for “Alright” below.

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