Tag Archives: A&R

Drake Teams with Snapchat to Launch Augmented Reality for Duration of ‘It’s All A Blur Tour’

Drake Teams with Snapchat to Launch Augmented Reality for Duration of 'It's All A Blur Tour'

Thanks to a collaboration with Snapchat, Drake is taking his It’s All A Blur tour to the next level with augmented reality (AR) technology. Using Snapchat’s Camera Kit, Drake is allowing fans to become part of the show during his performance of “Laugh Now Cry Later.” The stage screens will showcase Snapchat’s iconic Crying Lens in real-time, adding a unique and interactive element to the concert experience.

The Canadian rapper is at the forefront of incorporating Snapchat’s AR into live performances, and he’s not the only one. During their recent UK and ongoing US tour, Duran Duran also integrated Snapchat’s Camera Kit into their shows. Audiences witnessed Snapchat’s AR Lenses projected on the band and the crowd in real-time, including the viral Spider on Face Lens and the Black Eyes Lens.

Snapchat’s Camera Kit enables partners like Drake and Duran Duran to integrate Snap AR into their own applications, websites seamlessly, and even physical locations, bringing a new dimension of engagement and excitement to their performances.

Fans attending Drake’s It’s All A Blur tour, which runs until October, can look forward to being part of this innovative and immersive concert experience through the power of augmented reality.

You can see the video from inside Madison Square Garden below.

The post Drake Teams with Snapchat to Launch Augmented Reality for Duration of ‘It’s All A Blur Tour’ first appeared on The Source.

The post Drake Teams with Snapchat to Launch Augmented Reality for Duration of ‘It’s All A Blur Tour’ appeared first on The Source.

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EMPIRE Appoints Hitmaka As Vice President Of A&R

Screen Shot 2021 09 23 at 6.28.38 AM

hart-topping, multi-platinum producer, artist and A&R executive Hitmaka joins independent powerhouse EMPIRE as Vice President of A&R while simultaneously debuting his new single and video for “Quickie” featuring Ty Dolla $ign and Queen Naija.  The new single speaks to the first stages of an initial attraction as Hitmaker plays the protagonist in the new visual directed by Hakeem / Keemotion. Listen to “Quickie” and watch the video here – https://music.empi.re/quickie.

With over 77 Million in sales and 9 billion streams in his prolific career as an artist and producer, Hitmaka joins the EMPIRE team poised to help develop and break independent artists across the San Francisco label’s diverse roster. In recent months, Hitmaka has already delivered buzzing singles and hits for EMPIRE including Yung Bleu “Baddest” ft Chris Brown & 2 Chainz (Top 10 at Urban and Rhythm Radio), Tink “Rebel” ft Jeremih and Rotimi “What To Do”, all while preparing releases for his new venture with EMPIRE via his imprint Makasound. Hitmaka will report to EMPIRE CEO and Founder Ghazi and SVP of A&R, Tina Davis. 

On his new position, Hitmaka says “partnering with EMPIRE and Ghazi has given me the freedom to create with global talent. Being wholly independent allows us to make great music and let the fans enjoy it without any hurdles or restrictions – we strike while the iron is hot! A perfect example is Yung Bleu’s “Baddest” which is one of the songs of the summer.”

“Hitmaka is one of the best in the game. We’re lucky to have him on the home team at EMPIRE – inspiring and creating with our artists and delivering top quality music of his own. We’re already off to the races with several of Hit’s records charting and have more on the way,” said Ghazi, EMPIRE Founder and CEO. 

On the new single, Hitmaka explained, “The song came together organically. Me and my partner Chrishan cooked up the demo and were in Miami with Ty Dolla $ign. Shortly after we sent it to Queen Naija and it really came together! It’s about wanting to be with someone but not having all the time needed so let’s make the best of these moments.”

Over his storied career, Hitmaka has worked with the best of the best including Drake, French Montana, Meek Mill, Usher, Lil Wayne, Rick Ross, Gucci Mane, G-Eazy, Nicki Minaj, Ariana Grande, A Boogie Wit DaHoodie, Wiz Khalifa, City Girls and more. His extensive discography includes chart-topping favorites including “Bounce Back”  by Big Sean (Certified 5x Platinum), French Montana ft Drake “No Stylist” (Certified Platinum), and Meek Mill’s “Dangerous” (Certified Platinum) as well as 2Chainz ft Ariana Grande “Rule the World,” and A Boogie with the Hoodie ft Tyga & Offset “Startender” (Certified Platinum). Stay up to date on Hitmaka on IG for more news on upcoming music.

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LeBron James is the A&R of 2 Chainz’s New Album ‘Rap Or Go To The League’

The GOAT and the Hair Weave Killer create a classic?

Set to be released on March 1st, 2 Chainz announced on IG that his latest project, Rap Or Go To The League, will have NBA living legend LeBron James serve as the project’s A&R.

The Pretty Girls Love Trap Music rapper also shared some BTS footage of why the 14 track album originally had 16 tracks, but the GOAT suggested that they shave two of the songs and save them for a deluxe version of the album about a week later.

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HERSource: Caroline Diaz Named Senior Director Of A&R For Interscope Records

Interscope Records is pleased to announce that Caroline “Baroline” Diaz has been named Senior Director of A&R for the label.

Hired by Interscope Geffen A&M EVP of Urban Operations, Nicole Wyskoarko, Diaz arrives at Interscope after serving on the A&R team at Columbia Records.

Nicole Wyskoarko commented, “In a short period of time Baroline has proven herself to be an unstoppable force. We’re excited about what she brings to the culture of the label as a young dynamic woman working in A&R.”

Added Baroline,

“I’m excited to join the team at Interscope. The label is home to so many great artists who move culture and my goal is to add to that legacy.”

Prior to her time at Columbia, Diaz worked at Def Jam Recordings, where she reported to the EVP of Urban Promotion to coordinate and manage nationwide campaigns for several key artists on the roster, such as 2 Chainz and YG. Her past experience also includes serving as operations manager at EMVE Management Group, which entailed executing events for leading brands like CÎROC, Bad Boy, and VH1.

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