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Al Harrington Bringing His Viola Cannabis Brand Home to New Jersey

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Al Harrington Bringing His Viola Cannabis Brand Home to New Jersey

Al Harrington, a former NBA player, is making a homecoming moment by bringing his Viola brands to his home state of New Jersey.

Customers can shop Viola, the premier premium Black-owned cannabis brand with a purpose founded by New Jersey native Al Harrington, starting on Friday, March 24, at RISE Paterson (196 3rd Ave #3c). Starting on Saturday, March 25, Viola’s premium flower will also be offered at RISE Bloomfield (26-48 Bloomfield Ave), with an exciting launch event that includes a visit from Harrington and friends.

After growing up in Orange, New Jersey, Harrington spent 16 seasons in the NBA with clubs, including the New York Knicks, Denver Nuggets, and Indiana Pacers. Inspired by his grandmother of the same name, who battled diabetes and glaucoma but found comfort in cannabis medicines, Harrington developed Viola after retiring. The brand’s main goal is to improve the representation of communities of color in the cannabis market through educating, empowering, and lifting them up.

The Green Thumb Industries subsidiary RISE Dispensary is pleased to add Viola’s expertly grown indoor and outdoor flower to its very varied inventory. 1/8oz of mixed bud in several strains will be available at both sites, including Chauffeur and Strawberry Jamz for Good Times, G31 for kickin’ back, and Grapes and Cream for Lights out.

You can learn more here.

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T.I. Partners W/ Former NBA Superstar Al Harrington’s Viola For 4/20

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T.I. Selfie Pic Viola

Grammy-winning rapper T.I. is celebrating 4/20 in style. The King of the South has teamed up with former NBA star Al Harrington and his popular cannabis-inspired Viola brand for a capsule collection launch.

Tip Off

According to Viola, T.I. and his AKOO Clothing have a 420 capsule collection launching today. The Smoke Day celebration will help give back to communities impacted by the global coronavirus situation.

Partnering with the non-profit organization, Root and Rebound, a portion of sales proceeds will be donated to the organization’s COVID-19 Relief effort. The capsule launch features exclusive Viola x AKOO branded T-shirt options, inspired by the culture of cannabis and available for purchase on AKOO.com with a sales link on Violabrands.com. Each knit is made up of a soft hand cotton poly jersey fabrication with a better-quality finish. Both pieces featuring a solid body with a rib collar neck construction, double needle stitch detailing, a standard fit with a straight hem, and a front chest screen printed graphic design for an on-trend streetwear look paying homage to the cannabis culture.  (Viola)

Al Natural Fit

Harrington has confirmed the massive power move. Al released a statement explaining why it made sense to team up with Tip.

“With 4/20 being such an important part of the cannabis lifestyle, I wanted this collaboration to be meaningful – really speaking to the purpose, mission and culture behind the Viola brand, says Al Harrington, Founder of Viola. “T.I. is a long-time friend, successful entrepreneur and Viola supporter, so this collaboration was a natural fit.” (Statement)

Wait, There’s More

Along with the collection launch, Tip is going to virtually connect with Viola supporters. T.I. is slated to appear on the brand’s daily Instagram Live series later in the day.

In addition to the capsule release, Al Harrington & T.I. will participate in AllDefCon420 – a digital experience that’s 100% online to celebrate 4/20. It’s an opportunity to LEARN from cannabis industry professionals, NETWORK with like-minded people, and CONNECT with cannabis lovers from all over the world. Fans will also be able to catch T.I. on Viola’s 420 IG Daily Live hosted by Al on Monday at 4:20 PM PST. (Viola)

Before You Go

The King of the South has also confirmed the partnership. The Atlanta native also promised bigger things to come in the near future.

“I’m a huge supporter of Al and the work he’s done with Viola and the larger community,” says Rapper and AKOO Founder T.I. “As another African American entrepreneur, it’s an honor to be working alongside such a legendary figure in the cannabis space and this is only the beginning. There’s so much more to come.”

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Retired NBA Star Al Harrington’s Viola Cannabis Company Launches 420 DAILY Series W/ Diddy’s Son, Dreamville’s JID + More

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Al Harrington Selfie Viola

Former NBA superstar Al Harrington‘s Viola cannabis products company is making it easier for people to stay inside. The former New York Knicks and Indiana Pacers player’s brand is launching an inaugural 420 Daily discussions series.

Big Facts

According to Harrington’s company, the launch will extend the annual cultural cannabis celebration to a full 20-day interactive experience beginning today.

Everyday at 4:20 PM PST, starting April 1, fans and consumers across the globe will be able to tune into a one-on-one discussion with Viola and an industry thought leader from music, sports, business, cannabis industries. The series’ goal is to provide reprieve, inspiration and fun while we all face the current global pandemic together.

High-Key Details

Harrington has since come forward to provide details. Al’s aim is to provide deep conversations and excitement with a slew of celebrity faces.

“It’s an unusual time for everybody,” said Viola founder, Al Harrington, “There’s so much uncertainty and even more to talk about with how we all are being affected, what businesses are doing to pivot, while still enjoying 4/20 and the company of each other during this transitional period. I’m excited to share thought-provoking conversations and entertainment through a medium that’s accessible to anybody from the comfort of their own homes.”

Wait, There’s More

With the launch set to go down today at 4:20 PM PST on the @Viola Instagram Live page, there are a ton of high-profile celebs expected to join the daily series. Past and present sports stars including retired New York Yankees champion CC Sabathia and Brooklyn Nets player Wilson Chandler are expected to join the broadcasts.

The 420 Daily series will touch on a wide scope of topics that pertain to today’s changed landscape as well as celebrate stories and ideas that bring fans everyday joy. Conversations will include Christian Combs and Dreamville’s JID on what new music projects they’ve been working on during the lockdown, MLB veteran CC Sabathia on how the pandemic will affect the upcoming MLB season, Brooklyn Nets player Wilson Chandler on how he’s stayed busy with the NBA on pause, what NBA veteran Stephen Jackson has been smoking during quarantine and more.

Before You Go

Harrington founded Viola nearly 10 years ago. In 2011, he launched the cannabis brand and ultimately turned it into one of the nation’s leading producers and licensed wholesalers of premium quality cannabis products.

The brand is named after and inspired by Al’s grandmother who suffers from glaucoma and diabetes, finding solace in cannabis remedies. Viola has integrated the latest cutting-edge technology with its own proprietary procedures designed for every stage of the cultivation, extraction and production process. The company is known for its wide variety of product offerings including a high-quality flower to premier butane extracts. 

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