Staying Inspired in a Competitive Industry
Matthew Nino Azcuy, a multifaceted artist, entrepreneur, and actor, has successfully carved his path in the competitive music industry. As someone who has worked with record labels and embraced the independence of managing his own career, Azcuy offers valuable insights into how he stays inspired, overcomes challenges, and remains authentic in a rapidly changing industry.
Creativity ebbs and flows, even for the most seasoned artists. For Azcuy, staying inspired can be challenging, especially when life’s pressures mount. “We all go through waves… where we feel lost or unable to move in the direction we want,” he shares. His key to maintaining creativity? Embrace the lows, and when inspiration strikes, ride the wave. “When you do feel something click back in an inspiring direction, really capitalize off that,” Azcuy advises. Practicing gratitude is another way he finds balance, reminding himself to focus on what he has and make the most of every opportunity.
Pivotal Career Moments
Every artist has moments of doubt, but it’s the small affirmations that keep Azcuy moving forward. “Every single time I get an upload, or a comment, a repost, or someone reaching out to me… it helps me remember that maybe I am meant to do music.” For him, it’s not about popularity but staying true to oneself. Music isn’t just a career for Azcuy; it’s a part of who he is, a passion he can’t turn off.
Influences from Upbringing and Environment
Azcuy grew up in Washington, DC, a city known for its cultural diversity. His early exposure to a variety of musical genres—rap, rock, electronic, and pop-punk—helped shape his sound. “Your environment plays a big part,” he reflects, noting that the time and place you grow up in inevitably influence the art you create. His music is a blend of the sounds that surrounded him during the late 90s and early 2000s, an era that continues to inform his evolving style.
The Responsibility of Being a Rapper
As a male rapper, Azcuy believes he has a responsibility to convey messages of strength, discipline, and perseverance. “Rap is fighting through struggle, fighting through obstacles,” he explains. His goal is to inspire others by sharing his journey and showing that it’s possible to overcome adversity through music.
Challenges as an Independent Artist
While many artists seek the exposure and resources that come with major labels, Azcuy values the freedom of independence. He has worked with record labels before but always on his own terms. “I sign over the song or album, not myself,” he clarifies. This hybrid approach allows him to retain control while leveraging the benefits of label partnerships. Though independent artists face challenges, such as limited exposure, Azcuy has built a business model that supports his movement through self-funding and smart business decisions.
Advice for Artists on Managing Their Careers
Azcuy’s advice for fellow artists is straightforward: “Focus on money-making endeavors… and use that to market your music.” Financial independence is key to retaining creative freedom. He encourages artists to hire lawyers when necessary, stay vigilant, and avoid being taken advantage of. Ultimately, artists must empower themselves and not wait for labels to give them opportunities.
The Evolution of His Music
Azcuy’s latest project reflects his constant desire for change and growth. “Every single time I come out with an album, I want to do something different,” he says. For him, every project is a new challenge, a chance to explore different genres and sounds. Each album revolves around a central theme, pushing his creative boundaries further with every release.
Non-Musical Influences
Surprisingly, Azcuy’s creative influences extend beyond music. As a businessman and entrepreneur, he finds inspiration in business podcasts, investment books, and films. “These ideas keep me hungry and inspired to achieve more,” he notes. His spiritual life also plays a role in his art, as he regularly reads both the Bible and the Quran, finding deeper meaning in both religious texts.
The Current State of Hip-Hop
Azcuy holds strong opinions on the state of modern hip-hop. He criticizes the current focus on social media trends and likes over genuine musical creativity. “Music needs help right now,” he laments, frustrated by what he perceives as a lack of originality and effort in today’s mainstream hits. However, Azcuy is hopeful that true artistry will make a comeback, and he’s committed to being part of that resurgence.
Maintaining Authenticity
In a world where it’s easy to lose oneself to the pressures of fame, Azcuy stays grounded through prayer, exercise, and surrounding himself with real, supportive people. “When you are surrounded by friends and family that genuinely love you… you stay real,” he says. His authenticity is his greatest asset, keeping him focused on creating music that resonates with real-life experiences rather than online trends.
Matthew Nino Azcuy is more than just a rapper—he’s an entrepreneur, author, and actor who remains true to his roots while navigating the complexities of the music industry. His journey serves as a testament to the power of perseverance, independence, and authenticity. In a world where artists are often pressured to conform, Azcuy stands out by staying true to himself and encouraging others to do the same.
For more about Matthew Nino Azcuy, check out his music and connect with him on social media:
Spotify: Matthew Nino Azcuy
Soundcloud: Matthew Nino Azcuy
Instagram: @matthew_azcuy
Watch his latest videos here:
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The post Navigating the Music Industry: Insights from Matthew Nino Azcuy first appeared on The Source.
The post Navigating the Music Industry: Insights from Matthew Nino Azcuy appeared first on The Source.
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