Despite being an introvert, Kawhi Leonard has gone viral a few times for his one-liners. Now he’s reportedly trying to monetize from it.
Washington, D.C. trademark lawyer Josh Gerben tweeted that the Clippers player is trying to trademark two of his catchphrases. Leonard filed the application last week.
Kawhi Leonard has filed two new trademark applications:
1. WHAT IT DO BABY
2. CITY VIEWS OVER INTERVIEWSThe applications, filed on October 23rd, indicate that Kawhi intends to use the trademarks as a clothing brand.#kawhi #ClipperNation
My breakdown
pic.twitter.com/NDixdKG6qt
— Josh Gerben (@JoshGerben) October 28, 2019
The phrase comes from a now viral video of him in a car with his then-teammate Serge Ibaka after winning the championship. Ibaka panned the screen on the former Raptors star and he greeted his one million followers with one line: “What it do baby.”
Many people assumed that he was rolling up in celebration of his big win. But either way it was a hilarious moment.
Along with “What it do baby,” Gerben claims that Kawhi is looking to trademark the slogan “City Views Over Interviews.”
Both lines are expected to be used for an upcoming clothing line.
The post Kawhi Leonard Files to Trademark ‘What It Do Baby’ Phrase appeared first on The Source | The Magazine of Hip Hop Music,Culture and Politics.
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