Today, Fanatics announced an exclusive collaboration with entertainment mogul JAY-Z to reimagine his iconic The 40/40 Club as a lounge experience in partnership with Fanatics Sportsbook at next month’s Fanatics Fest NYC.
Taking place at the Javits Center in New York City from August 16-18, Fanatics Fest NYC will feature a unique recreation of the legendary 40/40 Club. The lounge will capture the essence of the Club’s signature blend of sports, luxury, and entertainment. Guests can expect an atmosphere that pays homage to The 40/40 Club’s rich legacy, including framed jerseys from the club archive, grand chandeliers, stadium seating, small bites inspired by its original menu, premium beverage offerings, and the unique ambiance that made the original a favorite among the A-list crowd.
The 40/40 Club, in partnership with Fanatics Sportsbook, will be open to an invite-only list of notable athletes, celebrities, and Fanatics Sportsbook VIP customers attending Fanatics Fest NYC.
Fanatics Fest NYC is the first-ever immersive sports festival where sports, culture, and collecting collide. The event will serve as the ultimate destination for sports fans and collectors. Fans will have the chance to meet their sports heroes live, hunt for rare cards and memorabilia, score exclusive drops, shop for limited edition merchandise, and participate in interactive experiences such as running the NFL 40-yard dash, hitting baseballs like in the MLB home-run derby, and walking out as their favorite WWE superstar with entrance music.
The festival will host many of the biggest names in sports and culture, including NFL legend Tom Brady, MLB Hall of Fame shortstop Derek Jeter, two-time NBA champion Kevin Durant, NFL greats Peyton and Eli Manning, NBA legend Carmelo Anthony, boxing legend Mike Tyson, MLB Hall of Famer David Ortiz, NBA Hall of Famer Kareem Abdul-Jabbar, New York Rangers legend Henrik Lundqvist, NBA legend Julius Erving, director and Knicks superfan Spike Lee, NBA Hall of Famer Allen Iverson, NFL Hall of Fame running back Barry Sanders, NFL Hall of Fame wide receiver Jerry Rice, New York Knicks star Jalen Brunson, WWE superstar Cody Rhodes, NHL All-Star Auston Matthews, NBA Hall of Famer Paul Pierce, WNBA superstar Sabrina Ionescu, and more.
Fanatics Fest NYC tickets are now on sale at www.fanaticsfest.com, starting at $20 for kids and $50 for adults.
The post JAY-Z’s 40/40 Club to Be Reimagined at Fanatics Fest NYC first appeared on The Source.
The post JAY-Z’s 40/40 Club to Be Reimagined at Fanatics Fest NYC appeared first on The Source.
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