With the inclusion of Grammy Award-winning singer and producer Baby Keem into its creative community, Converse has announced the extension of its creative roster to include up-and-coming voices in music, sport, and culture.

Keem will partner with Converse on original experiences with the Converse All Stars, the brand’s creator community that gives up-and-coming talent access to mentorship, experiences, and opportunities, for his first brand partnership. Keem will explore various Chuck Taylor All Star dimensions through his creative vision.

Keem created and produced a short film honoring his passion for music and the “iconic and ageless” Chuck Taylor All Star to announce the collaboration.

Keem starts his work with Converse as a part of the company’s continuing Create Next initiative, which aims to provide creatives from all over the world and across disciplines a platform to create Converse’s legacy.

In addition to pgLang, Shai Gilgeous-Alexander, Natasha Cloud, Alexis Sablone, and Tyler, the Creator, Keem is the newest voice to join the Converse roster.

The post Converse Announces the Addition of Baby Keem to Its Creative Community appeared first on The Source.

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