In the heart of Saint Louis, two childhood friends, Deelyrik and Opt Kieth, have turned the hardships of their community into a musical revolution. Their story of resilience, creativity, and unyielding ambition has culminated in the formation of the Versatile Mafia Label. Their latest single, ‘Catch On,’ featuring Ben Luke, Terex, and Jody Bravo, flaunts their style and lifestyle, daring listeners to catch up with their pace. This materialistic anthem showcases a new facet of their artistry while reinforcing their commitment to authenticity and raw expression.
Growing up in a community plagued by poverty and violence, Deelyrik and Opt Kieth found solace in music, forming a deep bond through their mutual passion. Their journey from the streets of Saint Louis to the creation of the Versatile Mafia Label is marked by their ability to transform struggles into an infectious sound aimed at making a global impact.
Highlighting ‘Catch On’
Their latest single, ‘Catch On,’ is a blunt expression of their materialistic side, featuring Ben Luke, Terex, and Jody Bravo. The track flaunts their lifestyle, with the rappers daring listeners to catch up. This bold statement of confidence and style draws parallels to tracks like Jay-Z’s ‘Big Pimpin’ and Future’s ‘Mask Off,’ where the artists unabashedly showcase their opulent lifestyles and success. The production of ‘Catch On’ is a blend of hard-hitting beats and catchy hooks, creating an anthem that resonates with fans of modern hip-hop’s braggadocious side.
Expanding the Reach with ‘Done Somethin’
Alongside ‘Catch On,’ the group has also released ‘Done Somethin,’ featuring Opt Kieth, Deechi Deechi, and Profit Marley (Prod by CHASETHEMONEY) which is an upbeat club banger that showcases a different aspect of their versatility. This track is all about flaunting their success and putting pressure on the motion, with a raw and vulgar approach true to the streets. The music video, despite its simplicity, captures the energy perfectly. Shot in a studio with the rappers delivering their verses to a hanging mic setup, the video’s unique camera motions adapt to the energy of the performance, amplifying the rawness and authenticity of the track. Comparatively, this track brings to mind club anthems like 50 Cent’s ‘In Da Club’ and Travis Scott’s ‘Sicko Mode,’ where the energy and vibe are paramount.
Standout Collaboration: ‘Fk Me’**
Adding to their impressive repertoire, Deelyrik collaborated with the dynamic sibling duo, DeLocc the producer and Big Mami Jeri the artist, in their latest single, ‘F**k Me.’ This mature, 18+ track is all about sex, glamour, and taking in the moment. It’s raw and in your face, with a seductive music video to match. The song’s explicit content and bold themes draw comparisons to similar tracks by artists like Cardi B and Megan Thee Stallion’s ‘WAP’ and Tyga’s ‘Taste,’ where the emphasis is on unabashed sexuality and luxury.
Versatile Mafia Label
The journey of Deelyrik and Opt Kieth was further fueled by Deelyrik’s older brother, Deechi Deechi, known for his prowess in battle raps within Saint Louis. His influence added a unique edge to their music. Together, they formed the Versatile Mafia Label, dedicated to perfecting their craft and making a significant impact in the music industry.
Over four years, the Versatile Mafia Label has become a testament to their unwavering commitment to music. The group prides itself on creating a sound that is both unique and infectious, drawing from a wide range of influences. Their versatility allows them to connect deeply with listeners, resonating with audiences far and wide.
Looking Ahead
The journey has not been without challenges. The trio faced numerous obstacles, from socio economic struggles to the competitive nature of the music industry. However, their resilience and determination saw them through. They turned every setback into a learning opportunity, continuously evolving and improving their craft.
Looking ahead, Deelyrik, Opt Kieth, and Deechi Deechi have ambitious plans for the Versatile Mafia Label. They aim to expand their reach, bringing their music to a global audience. Their vision is to become a phenomenon in the music industry, known for their creativity, versatility, and powerful storytelling.
The story of Deelyrik, Opt Kieth, and the Versatile Mafia Label is one of transformation and triumph. From their humble beginnings in Saint Louis to their rise in the music industry, their journey is a testament to the power of perseverance and passion. Their music reflects their personal experiences and serves as an inspiration to others facing similar challenges. As they continue to evolve and innovate, their impact on the world of music will be lasting and profound.
For more updates on Deelyrik and the Versatile Mafia Label, follow them on Facebook, Instagram, TikTok, and YouTube. Listen to their latest releases on Spotify and explore their musical journey through their YouTube playlist.
The post Versatile Mafia Label Dominates with Raw Authenticity in ‘Done Somethin’ and ‘Catch On’” first appeared on The Source.
The post Versatile Mafia Label Dominates with Raw Authenticity in ‘Done Somethin’ and ‘Catch On'” appeared first on The Source.
Click Here to Discuss in the Forums